Archive for December, 2007

Reno eNVy’s enviable success

Posted Sunday, December 30th, 2007

Scott Dunseath, owner of the clothing line Reno eNVy, rolled out the tongue-in-cheek line of trailer trash chic wear as a lark. But it wasn’t long before he realized he had a hit on his Buy Reno eNVy shirts at the storehands. A year ago, the expansion plan included line extension, more designs, and outlets at Lake Tahoe. At year-end, his batting average is perfect.

New products include a backpack and onesies for babies. New designs include turntables and holiday trailer-tinseled trees. New outlets include Mt. Rose Ski Tahoe resort. Dunseath tapped local artists for the new designs. He sought edgy ideas to emblazon onto better quality fabric. One result: a “CSI Reno” shirt smudged with an ogre-sized fingerprint.

Reno eNVy’s sibling company, Fuel Promotion, silk screens all the logo wear sold at retail, and it’s now co-branded with Reno eNVy. “It’s like the Intel Inside campaign,” Dunseath explains.

He’s found an inside track to keep current with customers. “Our MySpace presence has been an inexpensive and effective way to network and market the brand,” he says. And an easy promotional tool: it’s easy to send a message to all 800 MySpace friends.

But all is not copasetic. Plans to expand to Las Vegas have been stymied. If eNVy happens here, it stays here.

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Kauffman Foundation study shows today’s youth want to be entrepreneurs

Posted Saturday, December 29th, 2007

Kauffman FoundationA recently released Kauffman Foundation survey conducted by Harris Interactive® finds clip_image001that four out of 10 young people ages 8 to 21 would like to start their own business in the future, and another 37 percent did not close the door to entrepreneurship, saying they were just unsure about it.The survey, released by the Ewing Marion Kauffman Foundation, Kansas City, Mo., found that 63 percent of respondents agree that, through hard work, they have the ability to start their own business. Read full story:

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Getting in the green habit: One company’s experience

Posted Saturday, December 29th, 2007

According to the U.S. Green Building Council, buildings account for 33 percent of CO2 emissions. This presents a significant opportunity for decreasing our greenhouse gas emissions. However, we do not have to start over with the latest “green” technologies to have an energy-efficient building. Although energy efficient products such as Energy Star appliances and Low-E windows can help make a building “green”, the real “greening” is through the habits of the people who occupy the building. Using that concept, existing buildings can become more energy efficient without great effort. Here is the story of BJG | Architecture + Engineering’s efforts to reduce its own carbon footprint. Read more:

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New web site caters to tourists with disabilities

Posted Friday, December 28th, 2007

A Web site that helps people with disabilities plan a trip to the Reno-Tahoe area has drawn more than 10,300 page views since it was launched early this year.

The site by the Reno-Sparks Convention and Visitors Authority details activiRLT logoties such as special whitewater tours available for people with disabilities, provides information about hotel rooms that are compliant with the Americans With Disabilities Act and provides contact information for specialized transportation.

“The guide makes Reno-Tahoe a more welcoming destination for visitors with disabilities and special needs,” says RSCVA spokeswoman Mary Paoli.

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DRI hires Assistant Vice President of Information Technology

Posted Friday, December 28th, 2007

Ed Novak was selected from a national search at the Desert Research Institute to become the Assistant Vice President of Information Technology and Chief Information Officer.Ed Novak

“Ed brings with him a diverse background in information technology and strategic planning that will be vital to the future of the institute,” Dr. Stephen Wells, DRI President said. “As DRI’s research portfolio has doubled during the past decade, the technology demands have increased to an even greater degree. In the coming year, we will open one of the top computational and visualization centers in the world on our Reno campus. Read full story:

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