Reno eNVy’s enviable success
Posted Sunday, December 30th, 2007Scott Dunseath, owner of the clothing line Reno eNVy, rolled out the tongue-in-cheek line of trailer trash chic wear as a lark. But it wasn’t long before he realized he had a hit on his
hands. A year ago, the expansion plan included line extension, more designs, and outlets at Lake Tahoe. At year-end, his batting average is perfect.
New products include a backpack and onesies for babies. New designs include turntables and holiday trailer-tinseled trees. New outlets include Mt. Rose Ski Tahoe resort. Dunseath tapped local artists for the new designs. He sought edgy ideas to emblazon onto better quality fabric. One result: a “CSI Reno” shirt smudged with an ogre-sized fingerprint.
Reno eNVy’s sibling company, Fuel Promotion, silk screens all the logo wear sold at retail, and it’s now co-branded with Reno eNVy. “It’s like the Intel Inside campaign,” Dunseath explains.
He’s found an inside track to keep current with customers. “Our MySpace presence has been an inexpensive and effective way to network and market the brand,” he says. And an easy promotional tool: it’s easy to send a message to all 800 MySpace friends.
But all is not copasetic. Plans to expand to Las Vegas have been stymied. If eNVy happens here, it stays here.
Technorati Tags: Scott Dunseath, Northern Nevada Business Weekly, Mt. Rose Ski Tahoe, CSI Reno, Reno eNVy, Fuel Promotion, MySpace, entrepreneur, NCET, Nevada’s Center for Entrepreneurship and Technology
…


