Why Crowds Are The Future of Business
Posted Saturday, December 31st, 2011
‘Crowdsourcing’ and global work will become central to US business and society says Ross Dawson, author of new book on how businesses can get results from crowds
American companies will soon hire millions of designers, coders, writers, marketers, and other skilled people from all over the world, says Ross Dawson, co-author of the just-released book Getting Results From Crowds: The definitive guide to using crowd-sourcing to grow your business.
"The shift to global work is not a problem for the US, it is a massive opportunity. The future of the economy depends on us embracing crowdsourcing. Companies must get good at creating value with crowds."
‘Crowdsourcing’ describes how companies tap the collective capabilities of experts around the world, ranging from small businesses engaging overseas coders and designers through to multinationals such as IBM and Procter & Gamble drawing on many external contributors to generate the innovation that drives their success.
More than 75% of the US workforce is in the service sector. As bandwidth soars, high value services can be done anywhere on the globe, exposing almost all US workers to both competition and new opportunities, and fundamentally changing the way businesses operate.
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/12/15/prweb9045470.DTL#ixzz1hU7pdM5q












In many ways, 2011 was the year when previously overhyped technologies suddenly became mainstream (you may not have noticed because you were too busy checking BBM). Gadgets that had been at the top of everyone’s “Trends” lists for the past two or three years finally started making it onto people’s Christmas lists, too. The social changes promised by the rise of “SoLoMo” (social-local-mobile) became felt when they supported enormous social upheaval during the