Blogs Are Not Just Web Logs
A blog is the most important thing that you can create for yourself and for your company. It provides an environment that promotes two-way communication with your customers, your prospects, and establishes you as a thought-leader in your field. Blogging is free, it’s easy, and it doesn’t take much time. 
The best way to explain why blogging is so important is to cite a few examples of companies that have realized exceptional success using blogs. The first is this airline you might have heard of, the only one profitable, Southwest Airlines. The company created a blog a couple of years ago and what I really love about it is the name of their blog; “Nuts About Southwest.” Get it? Nuts about Southwest. Read full story:
Technorati Tags: FastCompany, Lon Safko, blogging, Southwest Airlines, social media, J. W. Marriott, technology, The Social Media Bible, Google, Yahoo!, WordPress, Matt Mullenweg, entrepreneurs, NCET, Nevada’s Center for Entrepreneurship and Technology
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