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Business finding sweet success

It started with a phone call from Whole Foods in 2004.

Officials with Las Vegas-based Just Like Sugar had just developed a natural sugar substitute designed to look and cook like the real deal. They hadn’t even marketed the product when a grocery coordinator from Whole Foods in Florida called and ordered 100 cases of Just Like Sugar. Today, the company’s products line shelves in Whole Foods stores countrywide, and Just Like Sugar is reaping the rewards. Its annual revenue gained more than 13,200 percent in three years, going from $345,438 in 2004 to $46 million in 2007. Now, the company’s quick rise has drawn attention from a national publication. Read full story:

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