"Can Do" gains traction
It’s been five months since a new regional business brand, “Greater Reno-Tahoe: Welcome to Can Do,” was launched to help communicate to out-of-market corporate decision makers and skilled professionals that Greater Reno-Tahoe is a hotbed for business and industry – and offers a great place to live. 
The brand is alive and well and receiving support from companies and organizations throughout the region. Companies are embracing “Greater Reno-Tahoe: Welcome to Can Do” by including it in their own marketing, such as Moana Nursery which references “Greater Reno-Tahoe” in its radio advertising. Blue Moon Advertising and Promotional Products promotes the “Can Do” logo and tagline on its promotional flyers; the Dayton Area
Chamber of Commerce is a brand ambassador by promoting the brand in its newsletter. ITS Logistics is in the process of wrapping its trucks with “Can Do” promotional messages, and Schneider Logistics promotes the brand as part of its recruitment efforts. Colliers International markets Greater Reno-Tahoe to prospective companies, and Becker General Contractors has included the “Can Do” logo and link on its Web site.
Additionally, more than 1,000 comments have been posted to the Can Do blog at www.onegoodreason.org. While a logo used to identify the brand is subjective – people either like it or they don’t – it’s heartening to hear the overwhelming response from businesses and residents throughout the region supporting the brand promise: For those with a nagging desire for balance in business and life, Greater Reno-Tahoe is the surprising, yet inspiring answer. Read full story:
