Northern Nevada development challenged by poor perception, firm says
Posted Saturday, April 9th, 2011Poor perception among out-of-state companies continues to be a key challenge for Northern Nevada, and limited resources and a bad economy have hampered the area’s branding efforts, an international business consultant said Thursday.
Still, the area has done a relatively good job in promoting economic development in the past few years given its resource deficit and the tough economic environment, said Mark Sweeney, senior principal for Greenville, S.C.-based site-selection firm McCallum Sweeney Consulting. Read full story:




















Three of the area’s primary business organizations have taken a page from the companies they work with, announcing plans to pursue a merger as a way to consolidate resources and improve efficiency.
