Corporate Creation Myths, and Why We Need Them
Why do Americans need to attach creation myths to everything, including the origins of our most visible business ventures? We idealize the lone inventor over the company man, the 
garage over the office space. We tell the story of Apple Computer not as that of two former Atari and Hewlett-Packard employees launching their own product, but two starry-eyed inventors in a garage, building a dream from scratch. This American Life host Ira Glass put the question to Fast Company columnist Dan Heath, and his answer reveals a lot about our business culture. Read more:
Technorati Tags: Clay Dillow, FastCompany, This American Life, Ira Glass, Dan Heath, Steve Chen, Chad Hurley, YouTube, NCET, Nevada’s Center for Entrepreneurship and Technology
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