Easy Low Budget Ideas to Market Your Small Business
Marketing your small business doesn’t have to be expensive or a long drawn out process. In fact, it’s never been easier to build your image or your customer base on little or no money. The most you’ll have to invest on this list is about 30 minutes of your time and some bold and creative thinking.
Here’s how to get started:
Focus on customers critical to your success. We’re often so busy serving the customers we have and selling to new ones, that we often don’t take the time to put our customer list into perspective. As you go down the list write down those customers that could be critical to the growth of your business in the next year. If you haven’t seen them in more than 90 days, if they haven’t heard about any new changes, products or services, if you don’t know what the most important projects for them are – put them on the list and start making appointments to see them.
Creating the list will excite you about the new opportunities, calling these customers to set an appointment will be an additional personal touch in your sales and marketing program. Having the meeting is touch two, following up after the visit with a thank you is touch three, actually doing something with what they’ve said is touch four and more. Simply focusing on those customers that can make all the difference is an easy, natural and inexpensive way to grow your business. Read more:
