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How entrepreneurs can explain their nutty work schedules to their kids

Too often, working weekends, living out of a suitcase, and bringing the BlackBerry to dinner are the price one pays for being an entrepreneur. But try explaining that to a 6-year-old. “The other day my daughter, Luna, asked why I was sending an e-mail,” says Shep Sepaniak, http://images.businessweek.com/mz/09/66/600/0966_52sbkids.jpgmanaging partner of Fritz-McDonald, a New York employee benefit brokerage with six employees and $20 million in gross revenue. It was early in the morning, and Sepaniak was working in his home office. When Sepaniak tried to explain that the e-mail was to an important client, Luna replied, “Didn’t you do that yesterday?”

Good point. But unless your child is wise beyond her years or has the empathy of the Dalai Lama, she will undoubtedly ask—again and again and again—why you have to work (and talk, and travel, and e-mail) so much. It’s a question most working parents have to deal with, but it can be particularly nagging for entrepreneurs, who are on the job 24/7. Read full story:

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