Is Your Great Idea A Real Business?
In late 2005, while working as a sales associate for a software company in Southampton, U.K., Neil Moodley came up with what he thought was a real moneymaker. The idea: a financial Web site that served up the names of top executives, public financial information and a brief summary of what a business is and does.
“We were trying to find businesses that would want to buy our software, but it was hard to get new leads,” says Moodley, 36. He figured other sales organizations would be willing to pay $30 a month to drum up new business through his site, which would offer more targeted information than, say, mainly free sites hosted by Bloomberg and Schwab.
Good idea, terrible timing. About four months later, after plowing $2,500 and putting hundreds of hours into a prototype, Moodley watched in horror as Google launched its own finance site, called Google Finance. Read full story:
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