Marketing – Keep it Brief
A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea.” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity. 
As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and startup marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy.
Often, in meetings with them, she would grab a napkin to sketch out ideas. She wondered how often this occurred, and started considering the characteristics of the napkin. Clearly, there’s limited space, so there is only room for core ideas. Less, in this case, is more. Read full story:
