Michael & Son’s strategy: Multiple revenue streams
The father of David Lorenz thought his son was crazy for plowing full speed ahead with work for Gems TV on the basis of nothing more than a handshake a couple of years ago. 
But the decision by the younger Lorenz — the one to whom radio ads refer as “the son in Michael & Son’s” — has proven to be a key element in the growth of the Reno company.
This year, Michael & Son’s Trading Co. will size about 50,000 rings for customers of Gems TV, which sells jewelry through a home shopping network and a Web site from its American base at Reno.
That’s enough to account for about 15 percent of the revenues of Michael & Son’s this year, and Lorenz figures it’s going to continue to grow. Read full story:
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