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Social-lending sites pair willing lenders with cash-strapped borrowers

Credit remains as tight as springtime sinuses. But rather than wait for the Federal Reserve’s maneuvers to get things flowing again, antsy borrowers are asking their neighbors for a little help online, thanks to a rash of so-called social- lending Web sites. These operators charge fees to broker and service the loans–about 1% from the lender and 2% to 4% from the borrower–as well as penalties for late payments to cover the costs of chasing deadbeats.

While still tiny, the social-lending business is gaining serious momentum. The dollar amount of outstanding loans jumped 41.7% in 2008 to $102 million, according to Jim Bruene, founder of Seattle-based NetBanker, which tracks the online finance world. Bruene figures that figure could hit $1 billion by 2013. Read more:

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