Start Out Simply
No doubt you’ve heard the term “core competency.” It refers to that which a company or person does best.
The best way to build a business is to start out offering only what you do best.
Why? For a couple of reasons:
- It gives you one thing to focus on; to build a marketing message around.
- It helps you define your target market – those people who need that thing.
- It helps others land on who you are and what you offer.
In short, it provides clarity. It keeps you and your prospects from getting confused.
Too often small business owners try to offer everything under the sun. They think there’s value in being a one-stop shop and they’re afraid that if they don’t offer more things they’ll miss out on business.
The irony is that with too many things offered, they lose out on business because there’s no clarity. When people can’t land on what it is you do, they walk away. So, these owners end up creating the situation they were trying to avoid. Read more:
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