NCET

Twelve Horses, a Reno-based technology firm, aims to change the way people buy event tickets. It’s clawing its way into a field dominated by big players like Ticketron, Ticketmaster and Tix. Those firms typically charge a convenience fee amounting to as much as a third of the ticket cost, says Robert Payne, marketing director at Twelve Horses.

“Convenience fees are not friendly. Every time I have to pay $12 on top of a $30 ticket, I feel a lot of animosity about that,” he says.

Instead, venues can license Twelve Horses Ticketing and be charged a modest fee per ticket sold. “We want to make our client look good,” says Payne. Read full story:

Technorati Tags: Twelve Horses,Northern Nevada Business Weekly,Pat Patera,technology,Robert Payne,T.J. Crawford,. David LaPlante,NCET,Nevada’s Center for Entrepreneurship and Technology

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