Using technology to market to "Gen Y"
For decades, retailers in northern Nevada and elsewhere romanced the Baby Boom generation, 78 million strong. But as 2008 unfolds, they increasingly need to 
court the Millennials, a cohort nearly as large at 73 million strong. Also called Gen Y (the age group following Gen X) the group born between 1979 and 1997 is considered the most consumption-oriented generation in history. As teenagers, these shoppers spent five times more than did their baby boomer parents at the same age, said a study by Teen Research Unlimited. This cohort’s spending is projected to reach nearly $200 million by 2010. But retailers who try to lure Gen Y into their stores using old-fashioned advertising as bait will find it a slippery fish. Gen Y is plugged into a different media than are earlier generations. Read more:
Technorati Tags: PAT PATERA, Northern Nevada Business Weekly, Nevada, Gen Y, Teen Research Unlimited, MySpace, Sterling Doak, Media Directions, ImageBase International, Michael’s Reno Powersports, World Boardshop, Stephen Hall, Truckee Meadows, T.J. Crawford, Twelve Horses, Jarrod Lopiccolo, Noble Studios Marketing and Web Development, NCET, Nevada’s Center for Entrepreneurship and Technology, technology
….
