What sets a small business apart? Urgency!
There is one competitive advantage many business owners and entrepreneurs overlook. That advantage is urgency!! 
Those that are the most competitive have it. Great leaders have it. In time of crisis everyone has to have it. It is clear that with high urgency, stuff gets done…lots of stuff!
Think about it. When do most people get the most done? At the beginning of a project or the end? When do most people file their tax returns? Why do going out of business sales work? It’s because most people don’t have a sense of urgency until they are faced with a crisis or a deadline.
Just think what would happen if you operated with that level of urgency and productivity all the time? 
I think successful people have a natural sense of urgency to ‘get it done!’ Not everyone has it.
In a recent training program I facilitated, teams were given five days to produce income. In the middle of the program, I gave all the teams two hours to create a new project and generate income in that two-hour time frame. Guess what? Most of them produced more money in those two hours than in the whole five days!!! Why? Because there was urgency. Read more:
