Building an organic page is establishing your brand culture. It’s where your fans and people go to see what you’re up too. But what about the people that don’t know you?
That is where paid ads come in. Built specifically for reaching out to people that do not know you. Read on to find more on organic social media feeds vs. paid advertising. Do you need both?
Mining companies from around the world have begun using artificial intelligence in their operations. From safety and maintenance, to exploration and autonomous vehicles, and drills, AI is being used to navigate efficiencies and speed. With this new technology, however, comes an ever-growing need for a workforce who can navigate these new systems.
Read MoreA few hundred feet from the banks of the Truckee River, Nutrient makes some of the most nutrient-dense food in the country. Using the west coast’s largest sublimation unit, basically a giant vacuum chamber, Nutrient creates breakfasts, lunches, dinners, drinks and on-the-go meals.
Read MoreIs your business located in a distressed area of Nevada? Or do you want to find out more on programs that support business and community development? If so, find the answers you are looking for and join us to learn about New Markets Tax Credits (NMTC) at this even hosted by the Nevada Department of Business and Industry.
Read MoreThe act of registering and paying membership dues won’t inherently equate to full immersion in any networking community. Here are some easy-to-implement strategies centered on getting the most out of any professional organization.
Read MoreYou’ve taken the time to attend a network event, make conversation, and create some connections. What’s next? Here are 5 suggested steps to keep the conversation going.
Read MoreAny successful relationship is built on clear communication. It’s true in marriages. And it’s equally true in the relationship between brands and influencers. In a study published by my firm, The Abbi Agency, our research finds that social media influencers commonly cite weak communication with brands as their biggest headache — and a reason that influencer-based initiatives fail to deliver on their full promise.
Read MoreWhen we think about the concept of “learning,” many of us likely travel back to high school or college. We recall sitting in a lecture hall, poring over books, absorbing the nuances of government, physics — or worse yet (for me, at least): calculus.
Read MoreWith the back-to-school season in full swing, many business owners find themselves leaving behind vacations and relaxing getaways and getting ready to get back to it. This has many business owners feeling inspired to make updates and upgrades in their business. Here are a few tips to make sure your business is ready.
Read MoreWhat if you were adept enough at reading and understanding body language that you noticed that “micro-expression of disbelief” the moment it flashed across your prospect’s face? What would happen if you were able to stop your presentation right at that moment in time and find out what your prospect was thinking. What if you knew the right questions to ask to uncover your customer’s disbelief, address it right in the moment, and move on?
Read MoreWhy is this even important? The name of the game in social media is reach. Knowing and using the proper video ratio will increase your numbers. More views/clicks/engagement for less money.
Read MoreA diverse economy is stronger than one based on only one or two industries. Traditionally, Nevada’s economic foundations have depended on mining and travel, tourism and hospitality. When the last recession hit even the hospitality industry, a serious move to diversify the economy began.
Cinammon Davies and Renee McGinnes have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Read MoreThere’s a lot to consider when you have a small business in the process of growing and improving, and it’s not always easy to know where to focus your efforts. In fact, often it might feel like your business just won’t cooperate and you’re losing control. How do you stay on track and help your business live up to its potential? Here are six areas that are critical to establishing a solid foundation for growth.
Read MoreNevada is a leader in innovation because we’re approaching it from all angles. We’re leading the way in groundbreaking transportation technologies and renewable energy production to create more accessible cities and a more sustainable world.
Read MoreAs a solution to those ever-growing challenges, sales teams are now turning to online networks to guide their prospects through the buyers’ journey. Specifically, they are leaning on LinkedIn for its powerful lead generation and nurturing capabilities.
Read MoreMore than $2.4 million in state-funded equipment previously authorized for workforce development programs at Nevada colleges will remain with the schools, the Nevada Governor’s Office of Economic Development (GOED) announced recently.
Read MoreTom Keneally, the author of Schindler’s List, once told me the most successful writers are not the most talented. He insisted accomplished writers are those who have “ass-ability.” In other words, they decide to sit down and complete what they start. They learn from their mistakes. They never say never. Instead, they say not yet.
Read MoreTeam CERBERUS is one of 11 robotics teams from around the world participating in the exclusive Defense Advanced Research Projects Agency’s DARPA Subterranean Challenge Aug. 15-22 navigating aerial and ground robots in a defunct mine system in Pittsburgh, Pennsylvania.
Read MoreProtecting the essentials in your business, whether it be the safety of your employees or your critical business data, is paramount. There needs to be a plan in place to make sure that you know exactly what needs to be done when a disaster does occur.
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