Small businesses are fundamentally changing business models by taking on new delivery channels, services, and products, as well as customers.
Ninety-two percent of small businesses have used the pandemic crisis to reinvent themselves, according to GetApp’s new research, America’s Small Businesses Have Reinvented Themselves.
Read MoreConsumer adoption of mobile technology has swung the door open for B2B digital marketing services to play a critical role in reaching buyers wherever and whenever they’re connected. An optimized B2B social media strategy is a straightforward way to showcase messaging and products for a broader audience in real-time.
Read MoreWhen Sierra Office Solutions moved to remote work on St. Patrick’s Day in response to the COVID-19 pandemic, the team quickly learned to leverage the tools that the organization had available as a Xerox company.
Read MoreAmid a global health crisis and as the Medicare open enrollment period approaches, Prominence Health Plan continues to provide Nevadans with more access to health care through its two innovative Prominence Care Centers. Located in Reno and Carson City, the care centers opened in 2019 and are part of the organization’s shift to preventative care.
Read MoreWith the reopening of our economy slowly in progress, business owners are asking themselves “where do I start on my marketing?” There is no one-size fits all answer, but there are some must-do tasks to get started.
Identify what you were doing and assess what worked with actual results and discard what didn’t. But realize that times are different than they were last year, so you might give certain tactics a second look.
Since spinning out of the University of Nevada, Reno as a startup in 2004, NevadaNano has come a long way.
The Sparks-based tech firm, which develops digital-based vapor detection sensors, has raised nearly $29 million in funding, been granted more than two dozen patents, and two years ago brought its product to market.
All websites should be designed with a mobile 1st mentality, meaning they are optimized for mobile devices. Consider the ultimate actions you want your future customers to take when they visit your website.
Read MoreBefore the coronavirus pandemic hit the U.S. in March — shuttering states, shutting in millions of Americans and shifting the economic landscape — these three terms likely brought to mind sports, friends and fast cars, respectively.
Read MoreWe work 12+ hour days but studies show we are only productive 3 hours a day. If you are in the U.K., it’s more like 2 hours and 23 minutes. Isn’t working so many hours a thing of the past? Isn’t technology supposed to make our lives easier? We spend so many hours working mainly because we deal with distractions.
Read More“I feel like there’s a dam about to burst,” says Doug Erwin, spreading his arms wide. “We have a big pipeline and people are like, ‘As soon as it’s safe to travel, I’m coming.’”
Read MoreThere are four crucial steps that the marketer, entrepreneur or business owner must take to begin creating meaningful engagement. These steps are:
Read MoreIt’s inevitable that every company must be out there battling for market share, but you don’t really want to be in a situation where the competition is so stiff that any potential upside is eroded away in the process—―a scenario known as perfect competition in economics.
Read MoreLindsay Bradley, Kevin Ciccotti, Jodi Herzik and Bryce Warner have been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology.
Read Moreby Michael D. Bosma, Principal at CliftonLarsonAllen
Generally, the Paycheck Protection Program (PPP) “loan” amount you received was based on 2 ½ months of 2019 W-2 salary with no employee with more than an annualized income of $100,000.
Read Moreby Peter Williamson, Business Coach and Certified Exit Planner
A quick recap on our progress toward starting your business: You’ve covered Company Description, Market Analysis and Competitive Analysis. Well done!
Now it’s time to think about Management and Organization. One of the key things here is to first think through HOW you will deliver your product or service.
What will the overall process look like? What I mean is: How will people find / evaluate / select / acquire your offering?
Read Moreby Marcia O’Malley, Founder and Video Content Creator at Mindful Media Services
I’ve become a true Zoombie! How about you? Over the last few months, I’ve attended, hosted and managed more Zoom meetings and events than I can count. Who would have imaged such a scene?
Read MoreOrmat Technologies Inc. (NYSE: ORA) announced that the enhancement of its Steamboat Hills geothermal power plant located near Reno, Nevada is complete and achieved commercial operation on June 6, 2020. Enhancement work included the replacement of all old generating unit equipment with new, state-of-the-art equipment and resource modifications that increased the generating capacity of the Steamboat complex by approximately 19 MW to a total of 84 MW. The new equipment will increase the productivity and efficiency of the power plant and is expected to reduce maintenance costs per kWh.
Read Moreby Antonio A. Rucci, retired Counterintelligence Special Agent and U.S. Army Warrant Officer
Businesses of all sizes are transitioning their workforces from their “Work-From-Home” (WFH) models, back to the physical office but many are opting to continue to allow their employees to work remotely, re-architecting their entire security strategy along the way. In doing so, unintended security risks are being introduced to business networks, and a simple VPN Connection isn’t the all-in-one solution.
Read Moreby Gary Micander, Chief Technical Officer for Sierra Computer Group
Many more of us work from home now, and for many, that may be the new normal. The bad news for end users and employers is that each remote connection to the office represents another opening in the network and another potential security vulnerability.
We’ve already seen an uptick in the number of cyber-attacks in the last few months attempting to exploit this. These usually take the form of email phishing scams attempting to steal money or deliver malware to give the bad guys access to home computers.
Read MoreSo you’ve determined there’s a market for your business idea. How do you ensure you get your piece of the pie? Conduct a competitive analysis. A competitive analysis is a granular assessment of your competition: who they serve, how they operate, how they market themselves, how well they’re doing, and where they might be letting people down.
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