Since launching in April, Northern Nevada’s first tech accelerator has only known one speed: fast.
Despite the economic slowdown caused by COVID-19, Reno-based RNOX opened for business in the spring, kicked off its inaugural entrepreneurial program in the fall, and has already developed plans to expand in 2021.
Public relations is often a misinterpreted element of a brand’s marketing mix — for many brands, press release distribution represents the beginning and end of their earned media efforts. While this way of thinking may suffice for some, we disagree with this notion and refuse to serve as a “press release factory” for our clients. Instead, we spearhead award-winning public relations campaigns that have performance-driven results for our clients.
Read MoreThe end of the year symbolically brings an opportunity to both reflect and look forward. Of course, it also brings the tax year to a close and creates a natural planning opportunity.
Success has different meanings for different individuals. Depending on your phase of life and personal financial plan, this could be an opportunity for tax savings, for setting money aside for you or your family’s future, or for making a charitable contribution.
When crafting a marketing plan for your business, the term “public relations” – aka PR – may pop up as a strategy your team considers. Yet public relations still comes with many misconceptions. The main misconception being that PR is marketing. It’s true that public relations and marketing are used together to enhance a brand. However, they are not the same thing. Marketing aims to sell a product or service, while public relations creates an environment that fosters and supports marketing efforts. So, what exactly IS public relations, anyway?
Read MoreOnce you’ve created your business plan, the final step is to create a sources and uses of funds statement. This statement, along with your other financials, will help you determine if your revenues are sufficient to fund your business or if you need to find other sources of financing.
When starting a business, here’s the most important financial question: Do you have enough money yourself to cover your start-up expenses and six-months of operating costs – even if you have zero sales? If not, you’ll need to borrow the money or find investor in your company.
NevadaNano Inc. a leading worldwide innovator in gas detection sensor technology, reported on Nov. 2 it has expanded its Molecular Property Spectrometer™ (MPS™) Refrigerant Product Family with gas sensors for A1, A2L, and A3 refrigerants. The NevadaNano family of sensors is the first to meet the new North American Standards Developing Organizations and global IEC/CENELEC standards as well as AHRTI performance specifications for residential and commercial HVAC and cooling/refrigeration applications.
Read MoreAre you wondering what are the signs you‘ve chosen the right business idea?
There are billions of potential business ideas and variations of them. Not all end up being truly viable as a business. For others, it is a good idea, but the world just isn’t ready for it yet. Some are truly terrible and not researched and vetted nearly well enough in advance.
Genius business idea or not, you can expect there to be challenged. Even with the best idea, there will be challenges along the way. Even daily. dangerously close to bankruptcy.
One of the keys to not only surviving, but thriving in the world is resilience. These days who couldn’t use a little more of that? But what constitutes resilience, and how can we cultivate more to help deal with all the uncertainty of 2020? Let’s take a look at three keys to cultivating more resilience.
Reframe. We are creatures of meaning, and we assign meaning to everything that happens to us. Nothing has any meaning except the meaning that you give it. Whatever meaning you give to an event becomes your experience. By reframing, you’re creating a new meaning for events and providing yourself the opportunity to find a more empowering meaning for them.
Raising salmon in the desert seems like an unlikely mission, but that is exactly what Norwegian-based West Coast Salmon AS intends to do. The company announced in early October it had secured a first round of financing for a land-based Atlantic salmon farm facility near the Humboldt/Pershing County line.
Ralph Runge, project manager for the company, says the farm has been in development for over a year, adding that impacts from COVID-19 slowed the project down, but the company is ready to move forward.
When the COVID-19 quarantine closed nonessential businesses, Nevada employers, used to traditional businesses with staff working on the jobsite, found themselves, overnight, with remote workers. Along with that, there was a sudden need for technology to support communications between employees, employers, and the technology they rely on. Communications during the crisis required technology to enable businesses to continue running as smoothly as possible, both to keep business open, and to help drive the staggering economy.
Read MoreIf you build it, they will come — and so will their robots.
That’s the vision the University of Nevada, Reno had when it first took over operations of the Southside School from the city of Reno back in April 2019. Renaming the facility Southside Studio, UNR began blueprinting plans to build on the innovation and economic activity it’s spurred through its UNR Innevation Center over the past five years
With more than 165 years of generational farming and distilling expertise, Frey Ranch Distillery blends its rich history with modern techniques to produce world-class whiskey products. Located in the heart of the Lake Tahoe Watershed, Frey Ranch sources its water from the Truckee-Carson Irrigation District. The flow from the Carson and Truckee River provides life to the farm as the water gates open.
Read MoreWorking from home — at least part of the time — increasingly is becoming routine at companies in Reno and Sparks.
Eight months after employers scrambled when pandemic-related restrictions closed most traditional offices for several weeks, executives say they’ve learned learn to navigate the new-look workplace and don’t expect to see a day when everyone works at the office every day.
What exactly is cash flow? It is the movement of funds in and out of your company. Ultimately, cash flow is the lifeline of any small business.
We asked 11 small business professionals to give us their best tips and tricks on how to effectively manage cash flow.
A program to help technology entrepreneurs earn federal grant funding to support the early-stage development of their businesses or innovations is being expanded statewide with the support of the State of Nevada Knowledge Fund and GOED.
Sierra Accelerator for Growth & Entrepreneurship (SAGE) was successfully launched by the University of Nevada, Reno in 2019 and now, through a partnership developed with the University of Nevada, Las Vegas (UNLV), it is being expanded to include a new SAGE South program.
Should I change my event to a virtual one? Should I hire a salesperson? NCET’s panel of business and technology experts answer your questions in our monthly column.
Read MorePeter Williamson has been re-elected to the board of directors of NCET, a member-supported non-profit that produces educational and networking events to help people explore businesses and technology. He has served eight years on the NCET board and is the longest-serving volunteer director of the organization. Williamson, re-elected as vice president of Tech Wednesdays, has worked for 15 years as an ActionCOACH business coach in Reno. He is also a Certified Exit Planner (CExP) with the Business Exit Institute, helping business owners plan their exit from their businesses.
Read MoreEach previous article in this series provided the groundwork for this MONEY conversation. And, yes…that’s exactly what financial projections are!
Once you’ve created your general business plan, you can then start attaching dollars to your planning decisions. We’d like to have a solid understanding of our business plan so that we can estimate startup costs, know how to project (budget) the revenues associated with the expenses of running the business, and know how much money we’ll need to start the business.
Read MoreWhile everything about 2020 has shifted, the importance of showing gratitude has not changed as we approach the holidays. In fact, companies lucky enough to ride out the storms of COVID-19 are realizing their clients and their team members deserve care and gratitude even more so than in years past.
And while it can certainly be daunting trying to find ways to plan for everyone your company needs to recognize, there’s a blend of gift giving classics and new, unique offerings guaranteed to bring about smiles at your upcoming virtual holiday party.
Read MoreReflecting on February and March of this year, at the outset of the pandemic, countless businesses great and small paused their existing marketing campaigns. Whether these campaigns were promoting upcoming events, new business launches, or semi-annual sales, many became virtually irrelevant and, in some cases borderline insensitive almost instantaneously. Marketing teams across the country and seemingly, the world sat down to analyze their present strategies on a granular level. There was a historical, widespread urgency to determine which, if any, sales pursuits were essential and/or ethical enough to warrant advertising spends and solicitations during a time of crisis.
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